Maximising the Thank You
The other day while looking through my wallet, I was surprised to find a $50 gift card tucked away in one of the pockets.
BOOM, 50 bucks!
Next thought….
The expiry date. Can I spend it?
Yes I can, it hasn’t expired yet. Wahoooo!
So it begs the question….
Where did it come from? Was it a gift? Was it a reward?
To this day, I have no idea.
It got me thinking….
How could I forget about a $50 gift card and more importantly, forget who gave it to me? Wasn’t $50 enough, or was it that I don’t shop at that brand of store?
So how do you maximise a gift? Or is the cash better?
Had I been asked I probably would have said “”you don’t need to give me anything””, or “just give me the cash”, but since I had the gift card, I should do it justice and saw there was a t-shirt I liked in my price range. But, who do I thank?
So, let’s run this again…..
Say my Uncle gave me the t-shirt I liked for my birthday six months ago, instead of a gift card. He paid $50 for it, and when he gave it to me I was very thankful.
Because the t-shirt was what I wanted, every time I wear it, I remember that my Uncle gave it to me for my birthday. Essentially, it’s the gift that keeps on giving. Instead, six months later, I’m looking blankly at my wallet not knowing who the gift card came from and what I got it for.
The memory of my Uncle giving me something I wanted is incredibly strong and that memory will remain with me for the life of the t-shirt.
So… gift card vs gift?
If you want a gift or reward to be remembered, hence maximising the thank you, it seems simple….
Giving a well thought out gift where the memory of the gift stays with you must surely be a stronger proposition.
Mustn’t it?
